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How does fraud detection work on newspaper sales figures, or television viewer numbers? The internet has seemingly decided that without tracking ads don't work
by Ntrails 7y ago
How does fraud detection work on newspaper sales figures, or television viewer numbers?
The internet has seemingly decided that without tracking ads don't work. No. Serve your static ad or I will continue to see nothing. :)
- manigandham 7y agoThere are rating agencies that verify both print and TV numbers with as much accuracy as possible, and Connected TV (streaming, smart tvs, netflix, etc) now have comparable metrics to website ads. Those older mediums were also just inefficient and create a lot of wasted spend, whereas the internet has allowed far more businesses to start and thrive by lowering their customer acquisition costs. These companies would never survive if they had to still rely on older ad models.