At the start of our living together, me and my wife bought cheap kitchen appliances. Two years later, straight after the warranty expired, most of them died. O

At the start of our living together, me and my wife bought cheap kitchen appliances. Two years later, straight after the warranty expired, most of them died. One of them actually gave a very close call to a nasty accident. So now we learned. We buy the good stuff, based on brand experience and word of mouth from friends. If we havent the money, a second hand good one is in general both cheaper and better than the bad ones. It takes some time to find them sometimes. I know lots of people doing the same. So you are right in the short term, but consumers learn. This will bite cheaper brands in the long term.