I actually think if he was more transparent the piece would have been significantly better. For example, "At BoingBoing we rely on these systems as well. Why?

I actually think if he was more transparent the piece would have been significantly better. For example, "At BoingBoing we rely on these systems as well. Why? The simple fact is we have virtually no alternatives to the adtech status-quo and our choice is either to participate in the system as it is or go out of business. This is why I'm calling on likeminded publishers to...". Instead he passes himself off in a disingenuous way, and people reading his words could reasonably assume that his own site was perhaps better, when in reality it far exceeds the mean for the amount of tracking on a website.