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Apple is playing fairly dangerous game, positioning themselves as some kind of saint, or tron, fighting for the user. Firing shots at all tech companies for co
by justapassenger 7y ago
Apple is playing fairly dangerous game, positioning themselves as some kind of saint, or tron, fighting for the user.
Firing shots at all tech companies for collecting data can backfire at them. Like it does in this case. It shows that they’re likely overselling what they can do without your data, and to deliver they your data anyway - they just try to be quiet about it.
Of course there are different level of data collection, and I’m not making a call if what Apple is doing here is bad. But they have spent last few years building narrative that any data is bad, as it allowed them to differentiate themselves.
They built their marketing around it in last few years. But it’s likely that they won’t be able to deliver on it. With AI being hot and constantly needing more data to improve it, Apple needs to get this data somehow, and their narrative makes it hard, unless they’re willing to mislead their customers.
- thekyle 7y agoI have a theory that Apple chose the privacy route because it was their only serious way to compete. Apple simply doesn't have the AI chops to compete with Google. They were already years behind in ML when they started their privacy marketing and possibility even further behind now. Since they can't compete on ML features their only other option was to compete on privacy. Apple is taking the calculated risk that people will be willing to sacrifice features in exchange better privacy. If they're right it will pay off massively. If they're wrong it could be very bad for them.