For both Adobe and Macromedia the requirements for updating software can be used to explain a large portion of their traffic, 96% (I think that was the figure)

For both Adobe and Macromedia the requirements for updating software can be used to explain a large portion of their traffic, 96% (I think that was the figure) of web browsers have Flash, the majority don't come with it installed and sometimes require updates, so it's not that out there to suggest maybe 90% of the internet visit their sites at least once... macromedia from out of date "update @ macromedia.com..." links maybe? As an un-related side note, two of the sites I started have higher traffic (uniques and page views) that some of these sites (when the sites traffic is combined, as they cater to the same audience, I count them as a single site in stats anyway :p) -- awesome :-)