If it really is the case that you can only let an acquaintance read the book once - for a total of 14 days - it's not lending; it's a friggin' coupon. It remin

If it really is the case that you can only let an acquaintance read the book once - for a total of 14 days - it's not lending; it's a friggin' coupon. It reminds me of StarCraft 2's Guest Passes that let players have StarCraft 2 for x amount of days or play it y amount of hours, whichever is exhausted first. Except that there is a finite number of people you can give the passes. They should really reframe the feature so it doesn't become a parody of lending. Think of all the jokes that are bound to follow from this. Lending is one of the biggest advantages of owning physical media. This obviously does not solve that problem. Come to think of it, it almost exacerbates it. I had sort of forgot about the problem, but now it's out there, and I know Amazon is likely to be a bad place to get books from if I want to hang on to a sliver of hope that lending will be possible. In my mind, they should have put the "lending" feature on ice and see if anything better came along; it makes them look bad and their competitors better by comparison. iBooks already supports highlighting and highlight sync, which is one of my most important features, believe it or not. * Added: I was just reminded of the time we had to use Adobe Flash in college. The university couldn't care less about the students, so we were just told to get it. This, to the righteous paragon that is yours truly, meant getting the trial. Unfortunately for my like-minded friends and I, the trial period barely lasted the entire duration of the course, and woe unto the good student who installed it early to test it out and play around with it. At the very least, it was going to expire before the oral exams. In Amazon's case, this means that textbooks will be rendered completely useless in terms of lending. It would have been an interesting market, but I'm sure the textbook mafia doesn't mind. Used books is supposedly its biggest threat according to another Hacker News thread. Should Apple manage to twist the arm of the publishers, I wonder how the synced highlighting would work, seeing that your copy is removed after the lending duration, should they use the same model. They obviously can't prevent you from lending textbooks and allow other book categories, so the road is fraught with challenges. None of these have been solved very well by Amazon, though.