>Nearly 3/4 of people report being “happy” with their cellular service Since happiness with a product is about the comparison to other products that exist in t

>Nearly 3/4 of people report being “happy” with their cellular service Since happiness with a product is about the comparison to other products that exist in their market, and all choices are virtually identical it is easy to be "(relatively) happy" that they can talk to their friends. If they considered the % markup on service in the US compared to Europe they would likely be less happy. If they went further and considered the data being sold, ridiculous phone lease contracts, and planned obsolescence, they would likely be not happy. To consider that, though, would require another option which doesn't exist in their market.