People don't automatically trust the most expensive daycare. They research, talk to their peers, interview, and tour. I'd be curious to see if parents switch

People don't automatically trust the most expensive daycare. They research, talk to their peers, interview, and tour. I'd be curious to see if parents switch daycares more often because of rate hikes or for other issues. I've considered switching daycares more for things like how they treated potty training, snacks, naps, and class size. The cost is just a crude proxy for those things and never assumed to be taken for granted. People and companies are willing to spend a lot more for reputation, with good reason. It's way easier to buy one more of something 10 years later than to switch out a line of hardware (or support more than one style). It's basically a trope to have a new management come in, cut costs, exploit trust in the brand for a short-term profit. So I'm constantly looking out for signals for changes in quality/trust.