The thing with online ads (Google, FB, etc.) is that you can tell pretty quickly if your ads have a positive ROI or not with a minimal setup and correct from th

The thing with online ads (Google, FB, etc.) is that you can tell pretty quickly if your ads have a positive ROI or not with a minimal setup and correct from there. The fact that Google Ads continues to be such a huge revenue driver is evidence that the ROI is positive enough for a large number of businesses to continue using it. The biggest threats to Google Ads & co. are: - Recession (less money in pockets = less money to spend on stuff = less ad clicks) - Ad blockers gaining more popularity - New competitors with higher ROI for customers (it's anyone guess who these will be) - Increased privacy regulation (less data collection/utilization = less targeted ads = fewer clicks)