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"In most cases, it's wasted money." Of course it is!! In a business, it's pretty normal that almost everyone you tell your offer to (advertising) will decline
by jp555 7y ago
"In most cases, it's wasted money."
Of course it is!! In a business, it's pretty normal that almost everyone you tell your offer to (advertising) will decline most of the time.
Expecting an advertising impression to turn into a sale 100% of the time is delusional. Even just 10% can be easily considered a remarkably good campaign.
Google ads are not that different from putting an ad in the newspaper back in the day, as in almost everyone who sees it wont care.
- dllthomas 7y agoI think by "in most cases" the parent is speaking per-campaign (and therefore saying something interesting, although I have no idea as to the veracity) rather than per-impression (and therefore saying something banal but obviously correct).
- jp555 7y agoAh yes, that would make a lot more sense.
- sp332 7y agoWhat on earth... hopefully no one was expecting 100% of ad impressions to turn into sales. Putting ads in the newspaper was fairly effective at driving interest. It still is in some cases, and so is online advertising. You price out your cost per click or cost per thousand impressions and then you see if it changed your sales numbers enough to stand out from the noise and more than paid for itself.
- jp555 7y agoAbsolutely. If your market is geographically concentrated, a newspaper - if the people you're targeting in your geography read that newspaper - can be a great channel.