3 ms·

That's how I feel about Google ads. Half of money might come from small and medium size businesses. In most cases, it's wasted money. As soon as those business

That's how I feel about Google ads. Half of money might come from small and medium size businesses. In most cases, it's wasted money. As soon as those businesses realize it is wasted money,they will stop using Google ads. Leaving behind only the big guys (cops, IBM etc)

jp555 7y ago
"In most cases, it's wasted money." Of course it is!! In a business, it's pretty normal that almost everyone you tell your offer to (advertising) will decline most of the time. Expecting an advertising impression to turn into a sale 100% of the time is delusional. Even just 10% can be easily considered a remarkably good campaign. Google ads are not that different from putting an ad in the newspaper back in the day, as in almost everyone who sees it wont care.
- dllthomas 7y ago
  I think by "in most cases" the parent is speaking per-campaign (and therefore saying something interesting, although I have no idea as to the veracity) rather than per-impression (and therefore saying something banal but obviously correct).
  - jp555 7y ago
    Ah yes, that would make a lot more sense.
- sp332 7y ago
  What on earth... hopefully no one was expecting 100% of ad impressions to turn into sales. Putting ads in the newspaper was fairly effective at driving interest. It still is in some cases, and so is online advertising. You price out your cost per click or cost per thousand impressions and then you see if it changed your sales numbers enough to stand out from the noise and more than paid for itself.
  - jp555 7y ago
    Absolutely. If your market is geographically concentrated, a newspaper - if the people you're targeting in your geography read that newspaper - can be a great channel.
scarface74 7y ago
And as soon as more people start using ad blockers....
sjg007 7y ago
I think it depends. I know people who sell exclusively through Google Ads and they do really well. These are mostly niche items though.
mdorazio 7y ago
The thing with online ads (Google, FB, etc.) is that you can tell pretty quickly if your ads have a positive ROI or not with a minimal setup and correct from there. The fact that Google Ads continues to be such a huge revenue driver is evidence that the ROI is positive enough for a large number of businesses to continue using it. The biggest threats to Google Ads & co. are: - Recession (less money in pockets = less money to spend on stuff = less ad clicks) - Ad blockers gaining more popularity - New competitors with higher ROI for customers (it's anyone guess who these will be) - Increased privacy regulation (less data collection/utilization = less targeted ads = fewer clicks)

jp555 7y ago

"In most cases, it's wasted money." Of course it is!! In a business, it's pretty normal that almost everyone you tell your offer to (advertising) will decline most of the time. Expecting an advertising impression to turn into a sale 100% of the time is delusional. Even just 10% can be easily considered a remarkably good campaign. Google ads are not that different from putting an ad in the newspaper back in the day, as in almost everyone who sees it wont care.

dllthomas 7y ago
I think by "in most cases" the parent is speaking per-campaign (and therefore saying something interesting, although I have no idea as to the veracity) rather than per-impression (and therefore saying something banal but obviously correct).
- jp555 7y ago
  Ah yes, that would make a lot more sense.
sp332 7y ago
What on earth... hopefully no one was expecting 100% of ad impressions to turn into sales. Putting ads in the newspaper was fairly effective at driving interest. It still is in some cases, and so is online advertising. You price out your cost per click or cost per thousand impressions and then you see if it changed your sales numbers enough to stand out from the noise and more than paid for itself.
- jp555 7y ago
  Absolutely. If your market is geographically concentrated, a newspaper - if the people you're targeting in your geography read that newspaper - can be a great channel.

scarface74 7y ago

And as soon as more people start using ad blockers....

sjg007 7y ago

I think it depends. I know people who sell exclusively through Google Ads and they do really well. These are mostly niche items though.

mdorazio 7y ago

The thing with online ads (Google, FB, etc.) is that you can tell pretty quickly if your ads have a positive ROI or not with a minimal setup and correct from there. The fact that Google Ads continues to be such a huge revenue driver is evidence that the ROI is positive enough for a large number of businesses to continue using it. The biggest threats to Google Ads & co. are: - Recession (less money in pockets = less money to spend on stuff = less ad clicks) - Ad blockers gaining more popularity - New competitors with higher ROI for customers (it's anyone guess who these will be) - Increased privacy regulation (less data collection/utilization = less targeted ads = fewer clicks)