Appreciate your comment and posting the article. > The biggest omission here is what the benefit of trust is: a tremendous amount of efficienct throgh goodwill

Appreciate your comment and posting the article. > The biggest omission here is what the benefit of trust is: a tremendous amount of efficienct throgh goodwill. And the key question is how companies plan to use that goodwill/trust. If they plan to harness it for public benefit, they can expect a virtuous positive feedback loop. If they're going to harness that for profits, then the logical outcome is public cynicism. I think Barry Schwartz captures several aspects of this well in some of his talks/writings. Check out his talks on practical wisdom, doing the right thing for the right reason, and the way we think about work (available on YouTube).