Yeah, the ironic part is that roi for advertisers on google search is low to negative. Not only does google sell its keywords, thus perverting the index itself,

Yeah, the ironic part is that roi for advertisers on google search is low to negative. Not only does google sell its keywords, thus perverting the index itself, they also fleece the advertisers who seem to do buys solely to "keep up with the joneses". Most actually results-based advertising will avoid organic search buys; but most digital marketing companies are not results-based.