For my job, I often have to google a specific technical issue. It often directs me to company blogs, which I read happily. I must say that, while I read happil

For my job, I often have to google a specific technical issue. It often directs me to company blogs, which I read happily. I must say that, while I read happily the blogpost, I never once contacted a company because of a nice / useful blogpost they wrote. The reason is that it is so complex to work with a new provider in a big company (purchasing process...) that we often prefer to stay with existing providers.