I think it's social media combined with accessibility. It used to be that you might find a nice secluded place because a family member or friend went there and

I think it's social media combined with accessibility. It used to be that you might find a nice secluded place because a family member or friend went there and told you about it or showed you by sending you a physical photo in the mail or showing you a photo album. The exposure might be counted in the tens. It would then be a substantial financial endeavour to go visit that place. Today, all it takes is one "influencer" to find something new and within a week it's seen by tens of thousands to millions of people, many of whom can afford to visit it if they wish.