Why mobile? I own two retail franchises. What I want from a loyalty program is for it to be passive based on the credit card and deeply integrated with my poin

Why mobile? I own two retail franchises. What I want from a loyalty program is for it to be passive based on the credit card and deeply integrated with my point of sale. I care less about having a website than appearing favorably and accessible in search results. Mobile seems like more hassle than it is worth. Now, in addition to owning two retail stores, I am a professional developer, including iPhone and android apps. My current project is BI for franchises.