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Incredible that Google has been able to sustain almost 20% revenue growth for so long - much longer than most people expected. For the past 6 or 7 years people

by MarkMc 7y ago

Incredible that Google has been able to sustain almost 20% revenue growth for so long - much longer than most people expected. For the past 6 or 7 years people have been predicting that Google's growth would soon slow because: (a) The number of ads on a search result page had reached saturation point (b) The percentage of people using the internet in rich countries had reached saturation point Although real, these effects have proved to be outweighed by other, less limited factors of growth; in particular Google's ability improve the quality of match between advertiser and user. Even now I think there is significant room for Google to improve this matching - eg. when I put an iPad Pro in my online shopping basket at apple.com but don't buy it, why don't I then see iPad ads on YouTube? When I give Tesla $1,000 to reserve but not buy a Model 3, why don't I then see Model 3 ads reading The New York Times? Apple and Tesla are leaving money on the table, and when they wake up Google will make even more money.

bduerst 7y ago
With your example, why would Tesla advertise to you after you have already converted on a purchase? In fact, Tesla can use your email address on a negative audience list when advertising on display networks that hit publishers like NYT. I wouldn't be surprised if Tesla was doing this to optimize their ad spend. For purchases where you are retargeted, that's because when you buy something, you're a magnitude more likely to purchase it again (i.e. as a gift, have a backup/travel one, etc.). Goods like automobiles are an exception here, unless you're in the business of buying multiple cars in the same month.
- MarkMc 7y ago
  Sorry I wasn't clear - I haven't committed to purchasing a Model 3, I've simply given a deposit to reserve my place in the queue when they start shipping to Australia in August. I'm still not sure whether to pull the trigger now - I'll probably wait until better self-drive features become available, or may even decide not to purchase it and instead ask for my deposit back.

by MarkMc 7y ago

bduerst 7y ago

With your example, why would Tesla advertise to you after you have already converted on a purchase? In fact, Tesla can use your email address on a negative audience list when advertising on display networks that hit publishers like NYT. I wouldn't be surprised if Tesla was doing this to optimize their ad spend. For purchases where you are retargeted, that's because when you buy something, you're a magnitude more likely to purchase it again (i.e. as a gift, have a backup/travel one, etc.). Goods like automobiles are an exception here, unless you're in the business of buying multiple cars in the same month.

MarkMc 7y ago
Sorry I wasn't clear - I haven't committed to purchasing a Model 3, I've simply given a deposit to reserve my place in the queue when they start shipping to Australia in August. I'm still not sure whether to pull the trigger now - I'll probably wait until better self-drive features become available, or may even decide not to purchase it and instead ask for my deposit back.