Doesn't matter to customers though - most will not do this research themselves (as evidenced by comments in this thread). Companies like Amazon basically are c

Doesn't matter to customers though - most will not do this research themselves (as evidenced by comments in this thread). Companies like Amazon basically are caught between a rock and a hard place. Either implement the sub-par experience which is what publishers let them (the Nook experience) and have customers complain about your draconian DRM - or don't implement it and have customers complain about not having the features of the Nook. Considering the Kindle is the market leader in this space, I'm not sure it was the right choice to follow Nook into this space with a sub-par experience. Now the feature and it's limitations are more highly visible, and DRM is front and center on people's minds again.