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>Should targeted ads change their age appropriateness with the content of the viewed material? Yes, they most definitely should. A video that specifically tar

>Should targeted ads change their age appropriateness with the content of the viewed material? Yes, they most definitely should. A video that specifically targets babies/children should not have ads that are 18+. Where else in the world would you view media for children and be shown ads for drug dealing dramas?

derefr 7y ago
Because adults sometimes watch children's programming too (yes, really), and as far as they can tell, that's what's going on.
- dgzl 7y ago
  This exactly. But to be honest, maybe this is an opportunity to create some kind of maturity level standard, where content shouldn't be above a set threshold, regardless of source. On YouTube For Kids, it would be lower than regular YouTube, which would be lower than RedTube. Advertising would be compelled to build in functionality that checks a page's threshold and serves ads that match. I'm not saying I agree with the idea, just putting it out there.
  - point78 7y ago
    See my reply above. Content designed and marketed to children nowhere else has 18+ advertisements. Same standard should (and has to imo) be applied to "new" media.
    - derefr 7y ago
      That's because nobody else (in the streaming video space) is trying to serve ads based on who's watching the content. YouTube is in a different advertising market that nobody else has yet attempted to enter.
      - point78 7y ago
        When it comes to children's programming...it shouldn't be based on who's watching, it should be based on if the content itself is designed for children or not and serve ads accordingly. That's what every advertising platform does...
- point78 7y ago
  The content is designed and marketed to children. It doesn't matter that some adults would watch also. You would never in a million years see an ad for The Wire while watching Sesame Street or Mr. Rogers, etc. Pretty obvious why not... The same standard should be applied to "new" media.

derefr 7y ago

Because adults sometimes watch children's programming too (yes, really), and as far as they can tell, that's what's going on.

dgzl 7y ago
This exactly. But to be honest, maybe this is an opportunity to create some kind of maturity level standard, where content shouldn't be above a set threshold, regardless of source. On YouTube For Kids, it would be lower than regular YouTube, which would be lower than RedTube. Advertising would be compelled to build in functionality that checks a page's threshold and serves ads that match. I'm not saying I agree with the idea, just putting it out there.
- point78 7y ago
  See my reply above. Content designed and marketed to children nowhere else has 18+ advertisements. Same standard should (and has to imo) be applied to "new" media.
  - derefr 7y ago
    That's because nobody else (in the streaming video space) is trying to serve ads based on who's watching the content. YouTube is in a different advertising market that nobody else has yet attempted to enter.
    - point78 7y ago
      When it comes to children's programming...it shouldn't be based on who's watching, it should be based on if the content itself is designed for children or not and serve ads accordingly. That's what every advertising platform does...
point78 7y ago
The content is designed and marketed to children. It doesn't matter that some adults would watch also. You would never in a million years see an ad for The Wire while watching Sesame Street or Mr. Rogers, etc. Pretty obvious why not... The same standard should be applied to "new" media.