The sad part of the only lend once restriction that seems to be prevalent is that the most likely side effect of the 14 day loan is using it to get your friends

The sad part of the only lend once restriction that seems to be prevalent is that the most likely side effect of the 14 day loan is using it to get your friends or family hooked on a series. I just sent my sister a trial loan for the first book in a series I enjoyed and think she will, and I don't really forsee her calling or emailing me to ask for the second book. If she likes it she'll just buy it herself and keep reading. Being able to loan the book out repeatedly for a good series is likely to generate a LOT of sales for the publishers. But most of them likely don't or won't see that.