Campaigns effectively have no choice but to try to use Facebook better than their rivals, so it's something to be celebrated in isolation from the problems of t

Campaigns effectively have no choice but to try to use Facebook better than their rivals, so it's something to be celebrated in isolation from the problems of the underlying platform. Facebook was still 4 years from IPOing in 2008, so it was definitely a different time. The vast capital Zuckerberg personally has at his disposal thanks to owning the majority of voting shares is unprecedented. Zuckerberg can have Facebook easily buy any up and coming social networks at prices the startups can't refuse (eg Instagram). This behavior is good for Zuckerberg, good for Facebook, good for venture capitalists, and even good for the securities markets at large. This behavior is not good for consumers or competition which is exactly the point of antitrust actions.