All of Moosejaw's marketing is like this -- their boxes ship to you with a stamp saying something like "Sealed with a kiss by JOE," and they hand out Moosejaw b

All of Moosejaw's marketing is like this -- their boxes ship to you with a stamp saying something like "Sealed with a kiss by JOE," and they hand out Moosejaw bumper stickers that say something like "Camping * Kayaking * Hiking * French Kissing" at the bottom. Their print catalogs tend to be thick and full of Russian models in beautiful scenery. It's tough to differentiate yourself in the hiking equipment market; REI seems like the only company with an extensive array of house-label products, and everything else you can buy at at least two or three other stores online. Moosejaw's done a good job of making themselves memorable with this attitude. Doesn't hurt that it's often possible to find 20% off coupons and the like, either.