3 ms·
I love this idea. I've noticed that as corps get larger and operate more and more brands under fewer umbrellas boycotts are becoming a lot less effective. Most
by c22 7y ago
I love this idea. I've noticed that as corps get larger and operate more and more brands under fewer umbrellas boycotts are becoming a lot less effective. Most efforts probably don't even land on the radar, let alone have a noticeable impact on the bottom line. Finding ways to deliver more consumer feedback up the chain that aren't mediated by the company's own processes seems essential going forward.