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Yea the act of copying and pasting to do a retweet required just enough extra work that people had to think about what they were typing, and so users used it in
by derekdahmer 7y ago
Yea the act of copying and pasting to do a retweet required just enough extra work that people had to think about what they were typing, and so users used it in a less reactionary way.
It's kind of incredible that a tweak to one small feature could have such a large behavioral impact.
- jschwartzi 7y agoIn the context of "reducing friction" to improve conversion from click-through advertising it's not unexpected that making it easier to retweet results in more people retweeting stuff without thinking it through.
- RandallBrown 7y agoI distinctly remember people typing "RT @whoever some fake tweet they never said" as a joke or to be purposefully misleading. It solved a real problem with the old fake RT system.
- eropple 7y agoThere's a really solvable answer to that, though: ban people who do it. Enforce some controls on your platform. But the search for more money continues...
- cwyers 7y agoI don't actually believe that, though. I think they're confusing the effects that rapid growth and their own cowardice in refusing to slow that growth by kicking bad actors off the platform had with the effects of adding a button to do what users were doing already.