Well, it just seems a brand friendly way to say "Hey, this families use technology to track activities like we use to do with pen and paper". And I personally

Well, it just seems a brand friendly way to say "Hey, this families use technology to track activities like we use to do with pen and paper". And I personally use org-mode to track my kid's activities (and my own), but I believe a plain white board is better to track the shared goals and messages.