The media bourgeoisie have long done this sort of cross promotion and elevation, but it takes some audacity to pull off a display like this to further increase

The media bourgeoisie have long done this sort of cross promotion and elevation, but it takes some audacity to pull off a display like this to further increase notoriety. There’s probably a name for it or a better way of classifying people, but it seems to me you have the “cool” (n), their fans (1000n), and everyone else who either doesn’t get celebrity or doesn’t care about the specific cultural subject.