Before behemoths funded by free-but-spying software/services took over, protocols and standards were a thing and had some power, at least. They've (largely Goog

Before behemoths funded by free-but-spying software/services took over, protocols and standards were a thing and had some power, at least. They've (largely Google, but not just them) been slowly killing them. Can't risk making it easy for eyeballs to leave your platform (ugh) since that's what you're selling, and you can't just stick ads in (say) their RSS feed since that doesn't help you track what people click, let alone spy on them across other sites. Basically protocols are what you want, but they don't make it easy enough to be shitty, so they're dying until we outlaw (yes, with actual laws) being shitty. Which may never happen.