The difference is usually in the kind of customer you wish to attract - in India companies tend to focus on lower cost to acquire customers, and this works just

The difference is usually in the kind of customer you wish to attract - in India companies tend to focus on lower cost to acquire customers, and this works just because of the sheer size of the country. You have cities with populations in the millions, which have a sizeable population with access to high quality internet services. In the US, the focus would be on higher margins per customer, both because the total number of available customers aren't as high as in India, and an individual customer can afford a lot more than in India.