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I don't think that's true. Their old 10Q said this: > An active user is someone who visited Facebook.com and logged-in (or has been logged in) or who has take
by cjhopman 7y ago
I don't think that's true.
Their old 10Q said this:
> An active user is someone who visited Facebook.com and logged-in (or has been logged in) or who has taken an action with a Facebook feature (for example, clicked a ‘like button.)
The current ones say this:
> a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement.
Clicking a like button is no longer sufficient to count as an active user. I believe there were articles about this when they changed it, but I'm not sure.
- cjhopman 7y agoYeah, here's an article from 2015 when they changed the definition: https://www.adweek.com/digital/monthly-active-users-definition-revised/ https://www.adweek.com/digital/monthly-active-users-definiti...
- sharkmerry 7y agothanks! I was not aware.