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If you click a like button, on any website. Thats an MAU.
by sharkmerry 7y ago
If you click a like button, on any website. Thats an MAU.
- cameronbrown 7y agoThat still requires having an account and likely a shedload of your data on FB being tracked.
- sofaofthedamned 7y agoI assume that's the case, but is it true? Does it include people who have a FB cookie?
- cjhopman 7y agoI don't think that's true. Their old 10Q said this: > An active user is someone who visited Facebook.com and logged-in (or has been logged in) or who has taken an action with a Facebook feature (for example, clicked a ‘like button.) The current ones say this: > a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement. Clicking a like button is no longer sufficient to count as an active user. I believe there were articles about this when they changed it, but I'm not sure.
- cjhopman 7y agoYeah, here's an article from 2015 when they changed the definition: https://www.adweek.com/digital/monthly-active-users-definition-revised/ https://www.adweek.com/digital/monthly-active-users-definiti...
- sharkmerry 7y agothanks! I was not aware.