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Probably a combination of Facebook, Facebook messenger, whatsapp, instagram, and god knows what else. Maybe anything using facebook login counts as an activity

by gt565k 7y ago

Probably a combination of Facebook, Facebook messenger, whatsapp, instagram, and god knows what else. Maybe anything using facebook login counts as an activity. I.e. people that login to spotify with FB, but never use FB.

deleted 7y ago
[deleted]
sharkmerry 7y ago
If you click a like button, on any website. Thats an MAU.
- cameronbrown 7y ago
  That still requires having an account and likely a shedload of your data on FB being tracked.
- sofaofthedamned 7y ago
  I assume that's the case, but is it true? Does it include people who have a FB cookie?
- cjhopman 7y ago
  I don't think that's true. Their old 10Q said this: > An active user is someone who visited Facebook.com and logged-in (or has been logged in) or who has taken an action with a Facebook feature (for example, clicked a ‘like button.) The current ones say this: > a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement. Clicking a like button is no longer sufficient to count as an active user. I believe there were articles about this when they changed it, but I'm not sure.
  - cjhopman 7y ago
    Yeah, here's an article from 2015 when they changed the definition: https://www.adweek.com/digital/monthly-active-users-definition-revised/ https://www.adweek.com/digital/monthly-active-users-definiti...
    - sharkmerry 7y ago
      thanks! I was not aware.
bliteben 7y ago
From their 1Q 10Q (2Q is not up yet): . We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement. MAUs are a measure of the size of our global active user community on Facebook.
ThundaUp 7y ago
From the slide it says "The numbers for DAUs and MAUs do not include Instagram, WhatsApp, or Oculus users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook."

by gt565k 7y ago

deleted 7y ago

[deleted]

sharkmerry 7y ago

If you click a like button, on any website. Thats an MAU.

cameronbrown 7y ago
That still requires having an account and likely a shedload of your data on FB being tracked.
sofaofthedamned 7y ago
I assume that's the case, but is it true? Does it include people who have a FB cookie?
cjhopman 7y ago
I don't think that's true. Their old 10Q said this: > An active user is someone who visited Facebook.com and logged-in (or has been logged in) or who has taken an action with a Facebook feature (for example, clicked a ‘like button.) The current ones say this: > a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement. Clicking a like button is no longer sufficient to count as an active user. I believe there were articles about this when they changed it, but I'm not sure.
- cjhopman 7y ago
  Yeah, here's an article from 2015 when they changed the definition: https://www.adweek.com/digital/monthly-active-users-definition-revised/ https://www.adweek.com/digital/monthly-active-users-definiti...
  - sharkmerry 7y ago
    thanks! I was not aware.

bliteben 7y ago

From their 1Q 10Q (2Q is not up yet): . We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement. MAUs are a measure of the size of our global active user community on Facebook.

ThundaUp 7y ago

From the slide it says "The numbers for DAUs and MAUs do not include Instagram, WhatsApp, or Oculus users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook."