You're absolutely right. We're not saying that companies starting out should just go for the free plan no matter what and not think about it at all. That's why

You're absolutely right. We're not saying that companies starting out should just go for the free plan no matter what and not think about it at all. That's why we added the entry level pricing as a side note, as well as a link to the pricing page and reviews for further investigation. The added calculation sheet also helps to see potential costs based on any plan, not just the free ones, to see how it would affect the total money spent. We also very much held back on including free, yet very low quality/limited tools. And yes—awesome point about the familiarity aspect!