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I agree, it's not that Impossible is anywhere near a good real hamburger, but when it comes to fast food, the bar is low. With all the low-grade beef, fillers,

I agree, it's not that Impossible is anywhere near a good real hamburger, but when it comes to fast food, the bar is low. With all the low-grade beef, fillers, and flavor science involved, I bet I couldn't tell the difference in, say, a White Castle burger or a Taco Bell burrito. They might not be there yet, but they're damn close. That's the market the industry is rightfully concerned with.

crazygringo 7y ago
I think people underestimate the quality of meat in fast food. At least for McD's, for example, it's 100% beef and salt, no fillers or flavor science needed, just browning reactions from a hot griddle. The quality bar is actually pretty high for, say, a quarter pounder, and the flavor of the sandwich is predominantly the beef itself -- flavors like American cheese, raw onion, ketchup and bread are quite weak in comparison. Taco Bell is a little different -- it's about 10% seasoning and 90% beef because that's what taco meat is supposed to be, but again the browned beef is the primary flavor component of the taco -- no amount of cumin will make up for it. I'm not sure where people get the idea that fast food beef is somehow tasteless, low-quality, or engineered in any way that, say, home hamburgers aren't. It seems like it's just this urban myth that perpetuates itself because it's fun to believe.