Well, this is the ultimate goal: being popular without self-promotion. For most of us it's not realistic, so we're pretending a bit and doing it silently and un

Well, this is the ultimate goal: being popular without self-promotion. For most of us it's not realistic, so we're pretending a bit and doing it silently and under cover. For example: mean writing and sharing open-source is a strong form of self-promotion, but not as obvious as writing about oneself (I can write such and such code). Self-promotion is like make-up, best is the one which doesn't stand-out. Writing open source is good example, speaking at a conference (as long as you educate, not speak about yourself) is too. But when you add info about your availability and "contact me" call to action to your Github profile or "I'm doing consulting services at..." as the lasts presentation slide - people suddenly notice the self-promotion.