> What's bizarre is that beef burger makers see this as a threat worth addressing... like, nobody's accidentally buying veggie burgers. If they force the selle

> What's bizarre is that beef burger makers see this as a threat worth addressing... like, nobody's accidentally buying veggie burgers. If they force the sellers of veggie burgers to come up with, and popularize, another term, they cost those guys a little money. There's no principle involved here.