I don't think the majority of European lawmakers have ever claimed to favor a small-government approach to regulation, so whether it's a good idea or not, there

I don't think the majority of European lawmakers have ever claimed to favor a small-government approach to regulation, so whether it's a good idea or not, there's no hypocrisy there. RE: burdensomeness of the regulation, another commenter already pointed out the historical usage of the language we're talking about banning. Imagine you spent the last twenty years building your brand around the term "veggie burger." I suspect you would find it burdensome if you suddenly had to change that.