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That milk issue is ridiculous. Nut milk has been referred to as such since the middle ages or earlier.

• sametmax 7y ago
  In France you can't label nut milk as such, so they call it "nut based drink". It doesn't matter. Customers call it nut milk. Recipes call it that. Restaurant menus as well. It will be the same with burgers. It doesn't matter, and it's just a waste of time and resources. When Napster came out with an alternative to the CD, the industry mocked it, then attacked it, but never tried to learn from it. As a result, GAFAM arrived and took the whole market. When youtube came out, TV did the same. As a result, the Valley arrived an took the whole market. The meat industry is doing the same with vege alternatives. They first mocked it. Now they are in the fighting phase. But these products are already as tasty as the average meat (not speaking of high end steaks, but that's not what people eats every week). The difference is that IF and BB can provide consistent quality across the entire production. And since it's made from plants, it will scale way better than real meat, from sourcing to production, so it will get cheaper. Because of the green trend we currently got, not to mention the ethics surrounding the topic, it will be an easy way to get a guilty pleasure while feeling you are doing the right thing. I understand why Gates has invested in it.