There's a few quick things that come to mind that may be possibilities: 1. If people use your dataset, they can do research into things relevant to you 2. Som

There's a few quick things that come to mind that may be possibilities: 1. If people use your dataset, they can do research into things relevant to you 2. Some people like working for companies that share data/code back with the community, helping hire & retain staff 3. Bits of publicity, either to potential engineers/researchers or others seeing lyft in a better light 4. Improvements in the domain, no matter where they come from, may be beneficial to your business