let the words become tags linked to the FB account. Such that if users have a tag like "Snowboarder" associated with their FB account - he can build out a tagDB

let the words become tags linked to the FB account. Such that if users have a tag like "Snowboarder" associated with their FB account - he can build out a tagDB of FB accounts. This way - you could target ads to FB accounts/users that are all "snowboarders" Or you can at least search who among your friends have the tag [snowboarder]. Or if you give more categories to the tags, you can ask your friends to fill in their favorite 3 [X] -- so you can simply ask all your friends a question and then build an interesting DB of tags/info/interests of all FB users.