3 ms·

Absolutely, Tesla has always had the oddest coverage, whether positive or negative, I rarely feel an article about them is unbiased - there's just too much mone

• wpietri 7y ago
  I think Tesla is also unique in the extent to which Musk has pursued a high-visibility strategy. If you look at total sales, Tesla isn't even close to being in the top 20: https://en.wikipedia.org/wiki/List_of_manufacturers_by_motor_vehicle_production https://en.wikipedia.org/wiki/List_of_manufacturers_by_motor... So it's unsurprising to me that people will write articles about pedestrians getting killed by a Tesla. I think that would happen even if Tesla hadn't been talking up "Autopilot", autonomous driving, etc. But with those being prominently discussed, it's guaranteed people will find Tesla crashes interesting.
  • gtirloni 7y ago
    Agreed. They should probably dial down the marketing a bit and get their heads down on creating more amazing things and let that do the talking. At some point, it must be too distracting at all levels.
    • wpietri 7y ago
      That's my personal comfort zone, but I think it's far too late for that now. I think Musk has talked both investor and consumer expectations into the stratosphere. That has given him low cost of capital and extremely low marketing costs relative to other car producers. But now he's in the position of Wile E. Coyote running himself on thin air over a chasm. If he keeps running, he might make it to the other side. But it not, I don't think he falls slowly.