Does attention and interest == hype? I've seen many articles about NoSQL, but few that insisted it was the shit and the True Path for all development. Mostly

Does attention and interest == hype? I've seen many articles about NoSQL, but few that insisted it was the shit and the True Path for all development. Mostly the articles explained what this or that DB was, or how this or that company solved a problem using some NoSQL tool. It's new (for many people), interesting, and worth talking about. If anything seems over-inflated to the point of hype, it's the idea that there's all this hype about NoSQL.