They should deliberately be leaking the whole time, some ideas being surreptitiously tested on an unassuming public. In this way any real leak gets ignored as t

They should deliberately be leaking the whole time, some ideas being surreptitiously tested on an unassuming public. In this way any real leak gets ignored as the person making the leak is not as well connected as the posse from the PR company manufacturing fake leaks for Apple. As part of the operation some leaks can be genuine so the press have full confidence in the PR operation, with it always providing them with tid-bits of speculation. Who knows, Apple could have such an operation going already, unlikely though. Microsoft did a similar thing during the early OS wars when they just announced they would be doing something without necessarily doing it. This killed off the incentive for competitors to enter the marketspace. Apple could do a similar thing with phone features.