Are you saying a good ad manager shouldn’t try to do measurements though? That seems like a cop out. Why would you be making the big bucks if you can’t control

Are you saying a good ad manager shouldn’t try to do measurements though? That seems like a cop out. Why would you be making the big bucks if you can’t control for all this noise? Ad campaigns are super expensive. If I were an exec at a company managing a campaign I’d want to see solid metrics and impact on sales, otherwise what’s all this money for? In other words, if you can’t tell the difference between spending the money and not, don’t spend it.