Time will tell whether the author, Aaron Greenspan, who knew and interacted with Zuckerberg at Harvard, is right or wrong. Given the lack of good, transparent

Time will tell whether the author, Aaron Greenspan, who knew and interacted with Zuckerberg at Harvard, is right or wrong. Given the lack of good, transparent data, it's hard for me to judge the prevalence of ad fraud. I suspect it's hard for many ad buyers too. In the meantime, the OP and comments here remind me of the reaction of a media executive, Mel Karmazin, upon realizing, back in 2003, that Google could measure the effectiveness of advertising: > Karmazin and the networks continued to charge steep rates because, Karmazin says, "advertisers don't know what works and what doesn't. That's a great model." But it's a model, the Google executives told him, that is horribly inefficient. Karmazin, before departing, trained his eyes on his Google hosts and blurted, only half in jest, "You're fucking with the magic!"[a] Perhaps new media companies like Facebook have come to the realization that they too should not be "fucking with the magic," to use Karmazin's colorful language. -- [a] https://www.npr.org/templates/story/story.php?storyId=120389927 https://www.npr.org/templates/story/story.php?storyId=120389...