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Argument could potentially be interesting save for the fact that the pudding really is in advertiser repeat business. The metrics (of click per ads, fake accoun
by ChicagoBoy11 7y ago
Argument could potentially be interesting save for the fact that the pudding really is in advertiser repeat business. The metrics (of click per ads, fake accounts, what have you), are utterly irrelevant. If advertisers keep coming back for me, Facebook has a viable business. And, until now, that seems to be the case. Maybe there's just tremendous lag in the feedback loop for business to see that there's no value in FB advertising and they'll experience a reckoning down the line, but it's been around FOR A WHILE, and ad revenue is strengthening, not declining.
Again, it's important to disassociate that and the claims that it is a Ponzi scheme and unsustainable business. Both of these things can (and I think probably are) true: Facebook can have a much bigger privacy/fake account problem than it lets on AND also have very real, sustainable revenue from advertising. These things aren't mutually exclusive.