1. You are profiting - you get all the apps and content for free. 2. > Underrepresented groups for a particular analysis could pay more, because those groups'

1. You are profiting - you get all the apps and content for free. 2. > Underrepresented groups for a particular analysis could pay more, because those groups' data is rarer. A straight, white, male techie is probably a saturated market, so I wouldn't generate much, but a Hispanic woman's could be more valuable. Audience size doesn't equate well to cost of data. Buying power is most correlated thing to data cost. In this fantasy, rich white techy males earn more money form their data, and a hispanic woman earns very little.