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I have some knowledge of folks who have ad spend on facebook. For niche / targeting spend, facebook was totally amazing at least a year or two ago. The returns
by privateSFacct 7y ago
I have some knowledge of folks who have ad spend on facebook. For niche / targeting spend, facebook was totally amazing at least a year or two ago. The returns on facebook far surpassed the returns these companies saw elsewhere. I don't use facebook, so was surprised by that.
Do people really not evaluate return on ad spend against revenue?
In this case the client saw a direct link between marketing and revenue and I'm not sure why they would care if some of the views were from fake accounts. Views on the bus stop ad might be from someone homeless or other unlikely purchasers.
"Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year."
I guess all these companies are idiots for advertising on Instagram and facebook (I find this totally hard to believe)
- save_ferris 7y agoI think the main point the author was trying to make is that Facebook isn't being kosher when it comes to dealing with fraudulent accounts, which isn't necessarily adversely impacting the advertising side of things. My guess is that advertisers overall are happy with their FB ad campaigns, and FB is being less and less transparent with investors when it comes to user growth. Both of those scenarios could pretty easily coexist.
- privateSFacct 7y agoFacebook user growth should be flat or negative - a bunch of people yelling at each other.