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The basic attention token (https://basicattentiontoken.org/ https://basicattentiontoken.org/) seems to have the right characteristics and incentives to fill thi
by blevin 7y ago
The basic attention token (https://basicattentiontoken.org/ https://basicattentiontoken.org/) seems to have the right characteristics and incentives to fill this role. Any ideas why the others have failed so far? It’s hard to insert yourself as a value-adding middleman in an existing marketplace unless consensus agrees the current configuration is in crisis. It’d be interesting if anyone could find a way to do this for Amazon’s commingled counterfeit inventory, for example.
- kd5bjo 7y agoI don’t know much about the current state of adtech, so I’d be hard-pressed to make specific recommendations. As a broadcast medium, TV stations had basically no data about the number of viewers that they had; Nielsen instrumented a representative sample of consumer TVs and the sold that data to both stations and advertisers.