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You can look at your total sales before/after using Facebook ads, or even do A/B testing where you only show Facebook ads to people within a certain region and
by _bxg1 7y ago
You can look at your total sales before/after using Facebook ads, or even do A/B testing where you only show Facebook ads to people within a certain region and compare sales with other regions. It's muddy, but possible, and at a certain scale it becomes obvious.
- phillipcarter 7y agoI don't think it really works like that. Most people (and organizations) are likely fine operating under the assumption that because they saw some sales increase, and they invested in Facebook ads, the Facebook ads had something to do with that. And if sales go down, it could be a number of other factors. Additionally, targeted ads on Facebook or Google are pretty much table stakes in the ad business now. Many (or most) firms probably think it would be silly not to use them.