> Larger accounts [...] don't necessarily care about the ROI or click tracking. Well, sure. They are going for brand awareness. There's an entire field of stud

> Larger accounts [...] don't necessarily care about the ROI or click tracking. Well, sure. They are going for brand awareness. There's an entire field of study around it. Large accounts are not enough to keep FB and the like afloat. The small accounts do care about conversion rate, etc.